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Flying Through the Cloud: Dreamforce Takeaways at 50,000 Feet
A couple of weeks ago, I attended Salesforce.com’s Dreamforce event–along with about 19,000 other people. Having had a chance to digest the proceedings (as well as Thanksgiving dinner), here’s my...
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Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves
This year, Salesforce.com’s Dreamforce event–with a record-setting 45,000 attendees–got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is...
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Is Salesforce.com Outgrowing SMBs?
Salesforce.com’s Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he’s painted a color by number picture for...
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Drinking From the Dreamforce Fire Hose: Part 1, The Big Picture
Dreamforce, like Salesforce.com’s ambitions, just keeps getting bigger. This year’s event in San Francisco claimed 90,000 registered attendees and 250 media, analysts and bloggers. The pageantry...
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Salesforce’s SMB Story: Great Vision, But a Complicated Plot Line
“Why can’t business software be as easy to use as buying a book on Amazon?” At the Dreamforce 2012 SMB keynote, Hilary Koplow-McAdams, President of Salesforce.com’s Commercial Division, told the crowd...
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Salesforce’s Strategy to Bring Game Changing Technologies to SMBs
This is part two of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. Part One, California Dreaming? Salesforce’s Dreamforce SMB Story, provides...
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California Dreaming? Salesforce’s Dreamforce SMB Story
This is part one of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. This first post provides perspectives from several Salesforce SMB customers...
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Automation and Insight: Intacct’s Focus for Dreamforce 2015
This video interview was recorded on September 16, 2015, and originally posted on SMB Group Spotlight. Laurie: Today I have the opportunity to talk to Rob Reid who is CEO of Intacct, which is a...
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Dreamforce 2021: Slack and Salesforce+ Run Through It
Salesforces’ 2021 Dreamforce reflected how the pandemic is changing events: After conducting an all-virtual event in 2020, Salesforce conducted this year’s Dreamforce as a hybrid event. Most...
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Top Takeaways from Dreamforce 2022
After a COVID-induced hiatus, Dreamforce was back in full force at Moscone in San Francisco last week. Salesforce brought all of the usual marketing glitz and glamour—including the national-park...
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